Seeff shares essential strategies for sellers hoping to achieve a quick sale and optimal returns
The property market is evolving, and sellers are not immune to its impact. Declining demand and budget constraints for buyers are two key challenges, and sellers often face prolonged selling periods for their properties. The goal is always to secure the best property price while minimising the time your property spends on the market, but is that even possible today?
Seeff Property Group urges sellers to seek out expert advice and not hesitate to adapt to the new landscape.
9 Tips to Achieve a Swift Sale and Favourable Property Price
Seeff's property specialists note a growing disparity between what buyers are prepared to pay for a property and what sellers want to charge. Sellers who set excessively high property price expectations are gradually realising that many buyers are well-informed and resistant to paying more than what they deem as fair.
The question remains: is it worth waiting for the right buyer to come along, or should you lower your asking price to secure a buyer promptly?
Seeff shares the following nine tips for sellers:
- 1. Set a realistic price: Overpricing will kill your chances of a swift sale unless you somehow secure a rare willing buyer. It’s crucial to evaluate your area's sold property prices so your property price is aligned.
2. Choose the right time to sell: The market changes frequently. Maybe it isn’t the best time to list your property for your desired price; rather, wait if you can.
3. Enlist a property professional: Selling property yourself might seem like a cheap and easy option, but an expert can save you considerable time and energy (and money) in the long term. In fact, in over 95% of sales in South Africa, Property Practitioners achieve the best prices for their clients.
4. Select a reputable local area specialist: When choosing a Property Practitioner, consider their track record and their operating areas. You want to work with someone who understands your area and how your property price compares to other property prices within your area.
5. Opt for a sole mandate: Properties that are listed with Seeff on exclusive sole mandate spend less time on the market and are sold quicker. You also benefit from greater marketing spend and more dedicated attention from your Property Practitioner.
6. Present your property in its best condition: A great first impression counts. Clean your house, tend to maintenance tasks, and ensure compliance with the relevant regulations. Increase your property’s value with thoughtful renovations; however, keep any changes relatively neutral, as every buyer has different tastes.
7. Stage your home for viewings: Coax potential buyers into your home with pleasing scents such as coffee or freshly baked bread. Set a vase of flowers in the hallway so it’s the first thing they see. Create a welcoming atmosphere by decluttering, removing personal items, and rearranging or removing furniture.
8. Prepare thoroughly: To avoid delays, ensure that all necessary documents, such as plans, title deeds, and Financial Intelligence Centre Act (FICA) documents, are readily available.
9. Consider all offers: The first offer is often the highest, and Seeff recommends that you seek guidance from your Property Practitioner on how to respond or counteroffer. Negotiation through counteroffers can lead to success.
In today's property market where demand is declining and buyers face affordability challenges, you must carefully consider your property price and take note of the changing market.
Let us help. Our expert Property Practitioners can work with you to increase your chance of a timely and favourable sale.
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